Rugs by GUR
Built on a foundation of traditional Portugese weaving, Claudia Vilas Boas fuses fun and color into each rug she weaves. Each rug is made in collaboration with an illustrator, meaning they create a wide variety of visual styles.
Winner of a Graphis New Talent Silver Award in 2023.
Built on a foundation of traditional Portugese weaving, Claudia Vilas Boas fuses fun and color into each rug she weaves. Each rug is made in collaboration with an illustrator, meaning they create a wide variety of visual styles.
Winner of a Graphis New Talent Silver Award in 2023.
Some examples of Claudia’s beautiful, colorful work.
![](https://freight.cargo.site/t/original/i/6232ced406a23301059fc2ba19f1db42ef1d61a464aebc4cf36812bb6a81373d/posterflats27.jpg)
![](https://freight.cargo.site/t/original/i/9ffd5823dc572464590c06ca529cea155745185aa7296a8ff4b2d15af0a3849e/GURLogo-01.png)
![](https://freight.cargo.site/t/original/i/7e3ddbc364c588223b0d9d58ea8f94773924b6686d24d0d59ec0f8dbbc233727/posterflats30.jpg)
![](https://freight.cargo.site/t/original/i/e79e7e8ebe621403377acae0792a266a01a7c2015bc6f05626c39c533e907f7e/posterflats32.jpg)
![](https://freight.cargo.site/t/original/i/db5d177961cb21e6bac575cff2c22f17f2676285512f9b67f817559c0aad921f/posterflats31.jpg)
![](https://freight.cargo.site/t/original/i/81bb45537ecef1d1f210a760782049097faf4fcb0ee547c71b6472e400c9e0ca/posterflats33.jpg)
![](https://freight.cargo.site/t/original/i/f4678cf643601799f92fce867cc567eee2ad8845e53918842c619058ebb79667/posterflats34.jpg)
An e-blast that serves as a virtual rug while the customer awaits the arrival of their own.
![](https://freight.cargo.site/t/original/i/668baded069a8b0008db4d63192c9f1c878f0e709c4e8401267fb5b7814f073b/posterflats35.jpg)
![](https://freight.cargo.site/t/original/i/af4f65d090290ab34021f7cefbdcfe5caaf4c55783b8f6c0241e8cb345bf11d3/posterflats38.jpg)
![](https://freight.cargo.site/t/original/i/c198b9e46833b990537adacbe96fea3ddc32d024b986817a227a5676099bed9e/rugtagmockupgooood.jpg)
Packaging is kept simple in order to create an exciting and boldy colorful user experience as the customer handles their rug for the first time.
![](https://freight.cargo.site/t/original/i/d57a9d45c7b2d040d21b10778f35d3e103353a1ca420c16cd27fe66f20d69ac3/posterflats39.jpg)
The tag in the bottom right corner is an ownable motif used across different media such as the rugs themselves, emails and even tote bags.
![](https://freight.cargo.site/t/original/i/da0130e9bd192edfa4b7a69993ab05ccc5a2ca8c52ef2c02a8ff1efa6ac2a812/ToteBags-28.png)